David Reich had a very interesting post last month about value of social media skills in today's job market... It got me thinking about how the PR industry has changed over the last decade. While I do agree that these skills play a role in the public relations profession, I am somewhat relieved that it is not likely to be the deciding factor.I enjoy blogging as much as the next person, and I can certainly appreciate the benefits of a good podcast or YouTube video. But no matter how much the industry grows and changes, I feel that core communication skills, such as writing and speaking, will always supersede the latest trends.
Whether you're writing a letter to a potential sponsor, sending an email to your boss, or giving a presentation to a client, it is important to remember the basics. Use correct grammar, spelling and punctuation. And, always remain professional.
I am a people person. I always have been. Blogs, podcasts, and other user-generated content has a tendency to seem less personal to me. That is why it has been difficult for me to jump on the social media train. In my opinion, no amount of fancy technology will ever beat a face-to-face interaction.
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