Getting Your Ink In The Newspaper...

A recent post by Linda Jones really got me thinking about the importance of media relations in the PR industry. As a journalism major, it has been drummed into my head time and time again how to write an effective press release--but that is only the beginning when it comes to getting media coverage for your client, organization or event.

Linda brought up several good points in her post. She emphasized the importance of timeliness when writing articles, keeping news local, and treating journalists with respect.

One other aspect I would like to add to the conversation is the idea of building professional relationships with journalists. Being on a first name basis with local reporters will give PR professionals the upper hand when trying to get their stories printed. Also, before you make contact with reporters it would be helpful to research the publication they work for so that you don't seem like an amateur.

Just a few things to think about...