I am one of many Americans who can't stand watching commercials... Fortunately for me, innovations like TiVo, Comcast OnDemand, and Dish DVR allow users to fast-forward right through advertisements that interupt their favorite programs.Unfortunately for advertisers, commercials are becoming a less effective tool to reach target publics. For this reason they are being forced to come up with new and innovative ideas like targeted advertising, which is aimed at a particular area or demographic.
Superbowl is one of the few occassions where people actually look forward to watching commercials in between fistfulls of nachos and swigs of beer. Some are funny, some are sleazy, some are actually worth watching... This year was no exception. My favorite? Justin Timberlake's ad for Pepsi: Check it out here!
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