Blogging About Blogs...

In today’s fast paced world, it is becoming more and more difficult to reach target publics through traditional forms of mass media. Companies are beginning to realize that getting their message out to the largest number of people does not always mean they are appealing to the interests of their product’s ideal consumers.

Social media focuses on building a community with an audience that has the greatest connection with the product. It gives companies an opportunity to consider their target publics and maintain relationships with them in order to build trust and loyalty among consumers.

Among the most widely-used social media tactics are blogs. PR Porfessionals recommend blogs because they are cost-effective and offer an oportunity for companies to join consumer discussions, recieve feedback about their products, and respond to complaints in a timely fashion.

In a must read post, Kevin Anderson discusses the importance of creating social media and explains why it is not just a mere wast of time. What do you think? Is social media just a passing fad, or the newest innovation in corporate relations?